Stop paying for software that almost works.

defriction builds exactly what your business needs — in days, not months, for less than a year of the tool you're trying to replace.

You're paying $30k, $50k, maybe $100k a year for software your team has learned to work around.

It almost does what you need. You've customized it as far as it'll go. Your team has built an entire shadow workflow in spreadsheets and Slack threads to fill the gaps. Every year the renewal comes and the price goes up and you think about switching, but the alternatives all look the same and the migration sounds painful.

So you renew. Again.

What if someone just built the thing you actually need?

Acme Corp
Pipeline
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Deals
Reports
Integrations
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Pipeline
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+ New Deal
$842k
Revenue
34
Deals Closed
28%
Conversion Rate
18
Days Avg Cycle
Qualified 4
Riverstone Partners
Enterprise — SaaS
Oakwood Medical
Healthcare
Summit Analytics
Data & Analytics
Proposal 3
Beacon Logistics
Logistics
Coastal Retail Group
Retail
TerraForm Build
Construction
Negotiation 2
Apex Consulting
Professional Services
Northwind Financial
Finance
Closed Won 5
Meridian Health
Healthcare
Atlas Freight
Logistics

You're not paying for software. You're paying for a subscription to someone else's priorities.

A tool you're paying $50,000/year for might cost $5,000–$10,000 to replace.

It pays for itself before the next renewal date.

How it works.

01

Discovery sprint

$500

A short call + working prototype same day.

02

Build

$1,000/day

Real progress every day. Clock stops when you need time.

03

Launch

 

Your tool, you own everything.

$500
Discovery sprint. One day. One prototype.

No commitment beyond $500. You keep the work either way.

Questions.

If your team is using a fraction of the features and working around the rest, yes.

Data migration is part of the process.

$1,000/day, no retainer required.

You're out $500 and you keep the work.

Your next software renewal is coming. This time, you have a better option.

Book a discovery sprint — $500