A working prototype in one day.
A launched product in weeks. You own everything.
You've had this idea for a while now. Maybe months. Maybe longer.
You've looked for a technical co-founder. You've sat through awkward coffee meetings with developers who want half your company before writing a line of code. You've priced out agencies — $80k minimum, four months if you're lucky, and half of them will hand you a project manager instead of a product.
So the idea sits there. You know it's good.
You just can't get it out of your head and into the world.
50% of your equity. Months of searching. Misaligned incentives from day one. They want to build it "right." You want to build it now.
$80–150k. Four to six months. A project manager, a designer, two developers, a QA person, and a weekly status call where nothing has changed since last week.
$500 to start. $1,000/day after that. A working prototype in one day. A launched product in weeks. You keep 100% of your company.
Start with a $500 discovery sprint. If it works, keep building at $1,000/day. You only pay for the days I work — if you need time to review, think, or make decisions, the clock stops.
~1 hour call. You tell me what you're trying to build. It doesn't need to be fully fleshed out.
That same day, I build working software you can touch and use. Not a mockup. Not a slide deck.
Keep going at $1,000/day, or walk away with the prototype. You only get billed for days of actual work — take all the time you need.
Your product, in your hands, in days or weeks. You own everything — code, design, assets. No strings.
No commitment. No risk beyond $500. You keep the work either way.
defriction has built products for founders across health care, higher education, and consumer apps — from first prototype to launched product.
Good. Most aren't. The discovery sprint is built for that.
Yes. Everything. Code, design, all of it. No strings.
Same rate. $1,000/day. No retainer required.
You're out $500 and you keep the work.
The tools for building software changed faster than the prices did. defriction is built around that gap.