defriction builds the campaign, event, lab, and grant landing pages your institution needs — in days, not semesters, with brand standards and accessibility handled for you.
The dean wants a microsite for the new center. The PI needs a public page for the grant. The conference goes live in six weeks. The lab director just got an offer letter and now needs a recruiting page to bring grad students. Your central web team's queue is measured in semesters. The cheapest agency quote is $25,000 and months.
Meanwhile the deadline does not move.
A conference or symposium microsite with a clean registration funnel. A lab or research-center landing page that can recruit students before the next semester. A public-facing site for a grant-funded project. A campaign page for annual giving, recruitment, or a special initiative.
Built to your institutional brand standards, accessible from day one, and live on its own subdomain so it does not have to wait for the central web team's queue.
A call + working prototype same day. No procurement process needed at this price.
Real progress every day. Clock stops for internal review. Typical project: a few thousand total.
Your page, on its own subdomain or handed off to your central CMS. No vendor lock-in. No annual contract.
$500 is under most departmental procurement thresholds. No committee. No RFP.
Book a discovery sprintdefriction was built inside higher education. We know the constraints — Title II accessibility rules, institutional branding, central web team queues, and the pace at which decisions get made.
Conference and symposium microsites. Lab and research-center landing pages. Grant-funded project sites. Annual giving and campaign pages. Department or initiative-level pages when the central CMS queue is too long.
Yes. Send your brand guide on the discovery call — colors, typography, logo placement, footer requirements — and we'll build to them.
WCAG 2.2 AA built in from the start. Title II ADA digital accessibility is non-negotiable for higher-ed sites and we treat it that way.
Either. By default we host on a subdomain you control. If your central web team prefers, we hand off the static HTML and assets for them to import into Drupal, Cascade, Sitecore, or whatever you use.
Most marketing pages don't. If yours does — registration, applications, advising intake — we add the FERPA-aware data layer to handle it.
Same rate, no retainer.
No RFP. No six-month timeline. No central CMS queue.